Technological and social changes will continue to transform aspects of public relations practices for long time. The most dramatic transformation in public relations has been the change from the male dominated field to the female dominated field.

Sunday, December 18, 2005

Feminisation of the Field


Today, I want to summarsied the recent statistics on the increasing numbers of women in PR.

Current Labour Market Trends, in February 2001, female employment was at its highest recorded level. In spring 2002 there were 12.9 million women aged 16 and over in employment in the UK. Of all those in employment 45 per cent were women, compared with around 41 per cent in 1984. At 62% of the workforce, I can say that Women dominate PR.

For instance, a glance at the composition of some agencies reveals this. Golin Harris has just two men out of 38 staff. One of them, David Milsom muses, 'I don't have any male friends in PR - and people questioned what I was doing'.

In addition, according to Gidon Freeman, editor of PR Week, the gender readership split for the industry's magazine has moved even more in favour of women with a 65:35 ratio, but he's not at all surprised by the breakdown.

According to the PR Week, CIPR (Chartered Institute of Public Relations), 83 per cent of students on PR undergraduate courses are female, rising to 92 per cent for post-grads.


I think that this reflects a steady increase in the numbers of women entering public relations over the past 40 years, and a possible influence on how public relations is perceived as being a female career.


As we can see, recently attention has been given to the feminisation of public relations. As more and more women have entered the public relations field, women have long outnumbered the men for many years. I think that the increasing numbers of women in PR is clearly a widespread phenomenon that is set to continue.

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