Technological and social changes will continue to transform aspects of public relations practices for long time. The most dramatic transformation in public relations has been the change from the male dominated field to the female dominated field.

Friday, January 06, 2006

Gender imbalance in PR


About 70 percent of today’s practitioners are women, and this has created a considerable gender imbalance in many departments and public relations firms. Currently, many managers say that such an imbalance is not a healthy workplace situation. Marsterller chairman Harold Burson argued that when clients sought the services of a PR company they prefer input 'from a group of people balanced by gender' and that even women PROs themselves feel the lack of men in PR is 'unhealthy'.
Consequently, some feel that something like reverse affirmative action is needed to attract more men into the public relations field. For example, some firms may offer men more pay than women for doing the same job. Some believes that a less-qualified man should be hired over a more qualified female applicant.

What do you think? Should a public relations firm offer men more pay and opportunities for advancement in order to achieve some degree of gender equality in the office?

In my opinion, gender balance is very important in all industry to make for better working environments as well as do clients appreciate having a different perspective. In particular, as men and women will come up with very different ideas at the brainstorming sessions, mixed ideas will create better idea.
However, , I don’t agree with the ideas that men should be offered more to bring them into the PR industry, by paying them more, or accepting men with poorer qualifications, just to restore the balance. We should find another way to promote male to work in PR industry, as positive discrimination is not the answer.

Tuesday, January 03, 2006

Women PR Bloggers

I could find in the auburnmedia women PR blogs’s listings compiled by Robert. Many thanks to Robert, as he shared more names to the list after writing to him. My reason for attaching the list is that although the PR industry is dominated by women, Too few women in PR are blogging, in my opinion.
Currently, they account for approximately 20% of all PR bloggers. Therefore, I would like to introduce myself and PR students with good models

Elizabeth Albrycht - CorporatePR
Lois C. Ambash - Metaforix@
barbarella - PR-Blog-World
Carolynne Bernard - CRA’s CommLog
Bite PR’s ‘bitemarks’ - Aparna Gray and Jill Ratkevic
Renee Blodgett - Down The Avenue
Toby Bloomberg - Diva Marketing
Burson-Marsteller’s e-fluentialsA global public relations and public affairs firm. Authors are: Leslie Gaines-Ross, Idil Cakim, and Sarah Dietz
Tara Calishain - PR Bop and ResearchBuzz
Elisa Camahort - Online Communication
Candi , Inspiration for library communicators - LibTalk Blog
Capulet - Several women: Julie Szabo, Media Maven; Lindsay Stewart, Marketing Virtuoso; Kathleen Moynahan, Adobe Yogi; Arwen Brenneman, Web Guru; Norlinda Ghazali, Techno-Wordsmith
Paloma Cruz - “stories from a Public Relations life”
ethority - Communication and Marketing Strategies (Germany) - Prof. Dr. Ulrike Röttger at Institute for Communication Science
Buzz Marketing with Blogs - Susannah Gardner
Jane Genova - Executive and Marketing Communications
Barb Heffner - Clark Lane
Catherine Helzerman - Helzerman’s Odd Bits
Amanda Jones - NextGen PRose (Connect PR)
Karen’s Media Relations Blog - Plymouth, Minnesota
Shawn Lea - PRAM Central Station
Alice Marshall - Presto Vivace Blog, TechnoFlak
Jennifer McClure - New Communications Blogzine
B.L. Ochman’s What’s Next weblog
Katie Paine - KDPaine’s PR Measurement Blog
Maria Perez: MediaInsider
Suzanne Peterson - CommLog
Barbara Reichert, Madge Miller, and Meghan O’Driscoll - Vitamin T
Jeneane Sessum - Content Factor Weblog
Priya Shah - Blog Brandz
Robin Stavisky - New Venture Marketing
the big blog company (tBBC) - Adriana Cronin-Lukas and Jackie Danicki


All of them concern about PR, they also they introduce their daily professional lives through their Blog.

Monday, January 02, 2006

Female PR success story: Ms Margery Kraus

Today, I am going to introduce a female PR success story. Margery Kraus, President and CEO who, specializes in public affairs, communications and business consulting for major multinationals.

Ms. Kraus founded APCO in 1984 and has transformed it from a company with one small Washington office to a multinational consulting firm. Today, APCO is an independent, multinational consultancy with 24 offices and 400 employees worldwide. The agency boasts an internship programme that is widely recognized as one of the finest developers of future PR leaders. APCO also ranks among the nation's premier public affairs and strategic communications firms, with 2004 revenues of about $55 million.

Ms. Kraus’ achievements have been recognized through a number of prestigious awards, including PR Professional of the Year (PR Week, 2005), International PR Professional of the Year (PR Week, 2001).Ms. Kraus was also named one of the 25 “Top Women Business Builders” (Fast Company, 2005) and one of 50 “Women Who Mean Business” (Washington Business Journal, 2004). In addition, APCO was named Public Affairs Agency of the Year (The Holmes Report, 2004) and International Agency of the Year (The Holmes Report, 2003).

"This one move epitomizes what a brilliant businesswoman and communicator Margery is," said one judge. "She gave her senior staffers a stake in the company, which is obviously great for business, but she was also telling them how much she valued them."

Furthermore, Ms. Kraus has authored numerous articles in the field of public affairs management, corporate reputation and has been a guest lecturer throughout the world. She holds a Bachelor of Arts and Masters of Arts in Political Science and Public Law from American University.